PinnedUSC Annenberg Study Reveals Rising Application of AI Across Communications by the Public Relations…9th Annual Relevance Report Provides an AI Guidebook for PR ProfessionalsDec 3, 2024Dec 3, 2024
PinnedAI Energizes Communications Professionals’ Relationship With WorkNew Research from WE Communications and USC Center For Public Relations Finds Comms Pros Who Frequently Use AI Are More Excited to Come to…Oct 30, 2024Oct 30, 2024
USC/IABC Study Finds Hybrid Work is Boosting Morale While Threatening Corporate CultureCommunications Professionals Are Taking Center Stage to Preserve Corporate Culture During the Hybrid Work RevolutionJul 25, 2024Jul 25, 2024
The Balancing Act: The 2024 Global Communication ReportOur latest research on how purpose, polarization and politics impact a company’s reputation, “The Balancing Act,” is now available at…Apr 17, 2024Apr 17, 2024
Day One Agency and USC Annenberg Center for Public Relations Release First of Its Kind Study on…LOS ANGELES (June 12, 2023) — Day One Agency and USC Annenberg Center for Public Relations released today a first-ever mobile ethnographic…Jun 12, 2023Jun 12, 2023
USC 2023 Global Communication Report: Data HighlightsOur Global Communication Report Explores the Changing Dynamics of Corporate Reputation and Reveals Unexpected Alignment between Consumers…Apr 24, 2023Apr 24, 2023
USC Annenberg Research Explores the Changing Dynamics of Corporate Reputation and Reveals…USC Global Communication Report Also Explains Why Woke Has Become a Four-Letter Word and Why ESG MightApr 24, 2023Apr 24, 2023
USC Center for Public Relations Welcomes New Members to Board Of AdvisorsTen U.S. public relations industry executives are joining the board of advisors at the USC Center for Public Relations, director Fred Cook…Jul 21, 2022Jul 21, 2022
Increasing Discord Over Abortion and LGBTQ+ Issues Sustain High Levels of Polarization in the U.S.,USC Polarization Index shows immigration remains the most divisive topic in the first quarter of 2022, while the war in Ukraine is the most…May 9, 2022May 9, 2022
PR Leaders to Speak on Corporate Activism at 32nd Annual Kenneth Owler Smith SymposiumCommunications professionals from Ben & Jerry’s, Lyft, Patagonia and Rare Beauty discuss the future of corporate activism at March 31 EventMar 7, 2022Mar 7, 2022
USC Annenberg’s 2021 Global Communication Report Addresses How PR Pros Can Counsel on Polarizing…Posted By Ron AntonetteApr 21, 2021Apr 21, 2021
Leading With Purpose: Olay and the Fight for Gender Equality in STEMBy Sara LattmanMar 26, 2021Mar 26, 2021
Leading With Purpose: Game Changing Wellness and Beauty BrandsBy Ruby Callahan and Sara LattmanMar 21, 2021Mar 21, 2021
Leading With Purpose: Whitney Wolfe Herd and Dating App EqualityBy Burghardt Tenderich, Ruby Callahan, Sandra Stanisa and ZaZu LippertMar 13, 2021Mar 13, 2021
Brand Purpose and the Super Bowl: Is it a Moment or a Movement?Purpose-driven communication has been gradually developing and becoming more widespread, but is it here to stay?Feb 6, 2021Feb 6, 2021
Despite Biden’s Call for National Unity, USC Annenberg Survey Forecasts Increased Polarization and…By USC Annenberg Center for Public Relations (@center4pr)Jan 20, 2021Jan 20, 2021
USC Annenberg Study Finds Polarization of America Will Likely Increase Despite Calls for National…Journalists Forecast a Decline in Political News and an Increase in Fake News and Communicators Predict U.S. Companies Will Face…Jan 14, 2021Jan 14, 2021
USC Annenberg Survey about 2021 Affirms the COVID-19 Pandemic Will Remain the Dominant Topic in…The USC Center for PR Relevance Report explores how to communicate with American consumers during this unprecedented time of COVID-19 and…Oct 14, 2020Oct 14, 2020
THE PROFOUND IMPACT OF COVID-19 ON ACTIVISM AND PRThis post appears courtesy of the USC Annenberg Center for Public Relations. The full report is available for download at…May 7, 2020May 7, 2020
